Jilly B behind the counter.
Prompted to visit by news of a special Valentine’s Day promotion, I stopped by Jilly B’s Boutique & Treats in Cherry Hill to check out the shop and meet Jilly B herself. The promotion–$150 for a year supply of their small yogurt (works out to one treat a week for the year) or $100 for a 30-day supply—is a good deal for the one you hold closest to your heart (pun intended) especially considering the four percent hike in last year’s price of that old Valentine’s Day staple, roses.
Jill Schafer or Jilly B, a nickname bestowed upon the owner by her grandmother that encapsulates the whimsical and sweet approach of the shop, introduced me to the store’s wares. Jill said she loved frozen yogurt but wanted something tastier than most of the new franchises’ water and powder based product and more sanitary than the self-serve option that’s popping up. Jill chose the California concept of pairing food service and retail like serve-ware, cute aprons, and jewelry and went with a milk and cream based yogurt low in fat and sugar and high in probiotics that’s a little more fun and tastier than everyday yogurt.
Taste I did. While every flavor I tried was nice I’d have to say hands down that my favorite is the sweet and tangy original—even better with a drizzle of their locally produced honey. The close runner up is their chocolate, a richer cocoa taste than I’ve experience with even some ice creams, and my top pairing that you must try your next visit is the peanut butter yogurt with berry melba sauce, a combo that took me right back to my favorite school sandwich! As Jill said, “You can go out and treat yourself and it doesn’t have to be a lot of money. It’s also about portion control.”
Signature Red Velvet cupcake
Jilly B’s cupcakes are the perfect portion if you have a serious sweet tooth craving, and are topped with what I believe is the ideal amount of cream cheese icing. You absolutely need enough to get a few licks off the top before getting to the full cake experience. My two choices were the signature Red Velvet and a seasonal that the customers just won’t let go away, the Jewish apple cupcake. Not to cheat on the Red Velvet but I think I may have a new favorite!
All in all, Jilly B’s is a great new place to stop in for a lunch break snack, dessert quick pick-up, or that last minute hostess gift. The space and Jill are welcoming (at least three people who knew her by name stopped in while she introduced me to the shop’s flavors) and I can’t wait to see the next new things from the store as Jilly B’s powers through its first year. Keep a look out going into spring and summer for more seating inside and out, a grab-and-go yogurt freezer, and seasonal flavors that might include new fruits like mango and pineapple.
Location: 100 Springdale Road, Cherry Hill, NJ 08003
Hours: Sun-Tues 11am-8pm; Wed-Thu 10am-9pm; Fri-Sat 10am-10pm